Understanding Advertising Components – Marketing Basics

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising will not be successful unless the real estate entrepreneur designates a fitting message with the right medium in the targeted market.

The three main components of advertising, also known as the three big M’s, are: the message, the media and the market. To briefly summarize what each component is: the message consists of the words used in the advertising; the media is the type of advertising; and the market is the targeted group the advertising is meant to reach. Now, the brainstorming can begin. When engaging in the brainstorming session to determine your message, medium and market, you can either do this by yourself or include other associates. The more minds the better the flow of ideas becomes.

To start, asses the market you are attempting to reach. In order to reach a high level of success with your advertising, narrow down your market. You want to make sure that you are targeting potential motivated sellers. Do not necessarily think that a larger, broader audience is better than a narrow, targeted audience. On the contrary, it is much easier to shape a message and pick a medium when you have targeted your market.

Once you have narrowed down your market, it is time to craft your message. This can be anything from an “elevator speech” to an eye-catching phrase. Remember that people are bombarded with advertising practically 100 percent of the time. This puts an added pressure on making sure that your message will appeal to motivated sellers. Center your message on what your business can do for the motivated seller – how will working with you benefit them.

Finally, choose the medium for your advertising. This can include post card mailings, newspaper ads, television spots, etc. A good place to start is to analyze what other investors are doing – where are they advertising? Analyze how their choices have been successful for them or detrimental to their work. The results of your analysis can be a start for your decision making.

Once you have finalized your decisions on your market, message and medium, be sure to have a system in place to track the success of your advertising. Always come back to the drawing table after assessing the effectiveness of your advertising. If the advertising is not working to its fullest potential, ask yourself the following questions: Does my message need to be tweaked? Is this the right medium for my market? Is my market too narrow or too broad?

Online Classified Ads – An Example of Internet Marketing Strategies

Online Classified Advertisements or Online Classified Ads are a great way to advertise a business through the internet. Traditionally, you can see classified ads by reading newspapers and magazines and online classified ads just work the same way that it does but on a wider range of people who will get to see your advertisement.

When putting an ad on a newspaper, on television, or on the radio, your prospect customers would be limited to those who will read, watch, and or listen to your advertisement, while doing an advertisement online can boost your number of prospect customers for your business from, say, nationwide to worldwide.

Furthermore, online advertising are a lot cheaper than advertising through TVs or radios. There are also hosting websites that would offer free advertising to their customers. Doing online advertising is a great advantage and may even bring in new customers for your business at little or practically no cost.

Using Online Classified Ads Effectively

There are some similarities with online classified ads and the traditional classified ads, like to attract customers there still has to be the element of drawing in the right customers. For this reason, the online ad must be appealing to the target market of the business that it would catch the attention of your desired target market instantly. Also, it is wise to find a host website for your online ads that provides a lot of hits so your online ads will be seen very frequently. Also make sure to read the rules of your host website before posting your online ads.

An example of using online classified advertisements effectively is by putting your advertisement through Google. Google scans classified ad hosting websites for your business, some of which you might see are advertising websites that would let you advertise your business online free of charge.

Rather than advertising through plain text, most advertisements online can now be seen by the use of animated web banners that can be seen through various websites. If you are planning to do this, make sure that your online banner would be eye catching, pleasing to the eyes, can catch the attention of your prospect customers immediately, and may include interactivity so that people would want to click on your web banner.

Other Alternatives to Online Classified Advertising

Always remember that finding a host website to publish your online ads is not the only way to advertise your business through the internet. There are lots ways you can advertise your business online.

Examples of these are joining web forums, writing articles through the internet, having your own blog and, say, putting your products there, submitting your products through search engines, using website affiliates to your website, or maybe even chatting with people through various instant messaging services throughout the internet.

Even though online classified advertising is a great way to advertise your business, do not forget that traditional classified ads are still useful until today. There are still a lot of people out there who do not go online and would prefer reading the newspaper or watching the television. You can always mix offline and online advertising in order to achieve better results for your business. It is wise to use every possible marketing opportunity, especially the ones that would work the best for your business.

The Importance of Name Boards for Business

First of all gone are the days when shops and offices would paint their concern’s name on their wall. Now even the sign boards with printed design has also gone out of the market. Here is the time for name boards and signages which comes in different latest trends along with the use of technology. There are front lit boards, back lit boards, name boards which are made using metals, there are name boards which are made using glass, there are name boards which are made using LED lights and neon lights. With all these types to choose it has become a very big and reputed market. As mentioned earlier name boards does boost the sales of the place and it also enhances the reputation of the shops/office and it has become a matter of ego nowadays. When a customer comes to a shopping area he looks all round and the first thing which attracts him is the name boards. Using LED displays and neon lights has become a trend today. The LED lights are high in density and can be viewed from a long distance. The customers very obviously will get attracted towards a name board which is very flashy and good. They don’t even look at the size of the shop, they don’t even want to know what quality of materials are, they don’t want to know the price of the product but the name boards just lures them into the place. Extra bucks should be spent on the name boards due to its importance. Never try to save money on the name boards. Neon light name boards are even better and it suits certain types of business such as hotels, bars, games corner etc. They can be visible in pitch dark and they in fact look more beautiful in dark night. This also is good for their business.

Apart from business the name boards and signage are also very important for corporate companies. Many information technology company find it as an image of the company and definitely want to make the signage perfect. They want their logos to be on their building as signage. Many would have seen that the reception and waiting area of many corporate companies have signages in the reception area. Now this is a need for a good signage with a combination which suits the interior of the company. So it is a matter of prestige. The reception area is made keeping in mind the logo, the company name style, the color combinations and the font style. You cannot just simply print a digital banner and stick it on the wall of the reception area.

3D Floor Graphics As The Innovative Trend in Advertising

Over the last few years, 3D floor graphics have gained popularity. They have become a powerful and unique method of advertising. Advertising agencies strive to create new and fresh marketing campaigns that grab maximum attention and long-lasting impression. 3D advertising creates an innovative approach that uses attention grabbing graphics to advertise a company's product or service. This medium utilizes custom graphic 3D designs (indoor and / or outdoor) for any campaign, event or product.

How Can 3D Floor Graphics Promote Your Company ?

Whether it's an indoor or outdoor floor, they convey a unique and magnificent conceptual art that incorporates digital graphic design and a lifelike image. These images are installed on the floor to display a logo, message, or brand in a three-dimensional way. This type of media print is designed using a CAD program (computer-aided design), specifically programmed to create 3D graphics, as well as photographs of objects at certain angles to create such effect. After the custom image design is created, a specialized printing company prints the image for final use. When people view something colorful and eye-catching on the floor, they are likely to stop and see what they are walking across. So, this is a great way to transmit the core of your advertising message. The possibilities of maximizing their usage are virtually endless.

Where Can They Be installed?

Whatever your product is, 3D floor graphics advertising will create maximum impact and publicity where potential customers' eyes are looking naturally, especially the youth, whose eyes are often looking down at their cell phones! They are a great option to promote any product or brand quickly. Moreover, they can be installed at:

– Transit Stations

– Stadiums

– Airports

– Shopping Centers

– Anywhere else that has high visibility

Why are they Highly Effective in Retail Merchandising ?

Recently, most of the retail stores that are applying these print media draw customer attention, announcing their latest promotions. Retail companies want to market their products aggressively, and in a compelling way, with them because they seem to jump out of the floor and grab customer attention. They want to bring their product, or service, to life and this kind of medium the right option for them. They are realizing that they are perfect in creating economical advertising that can deliver their message to targeted consumers.

They are typically created with adhesive backed vinyl and are made with a UL-rated non-slip lamination over its top to protect it from traffic. They are also easy to order using the fast quote form.

To summarize, 3D floor graphics grab potential customers' eye when you need to promote a new product, provide a new service, or just to let customers know what they can find in your store, as well as for specific items and offers.

Places To Advertise and Post Your Business Ads in Singapore

For many of us who are thinking of promoting your business or services, where would you think are the best place to place your ads?

There are many places in Singapore where you can post your flyers to advertise your services and businesses. Listed below are the locations where message boards are set up to post your ads.

The most common type of ads posted there are tuition ads, room rental ads, recruitment ads, garage sale ads & lost pets ads, etc.

1. Notice boards outside MRT Stations along the east-west line.

These are free to post by anyone. They are located outside Lakeside, Jurong East, Clementi, Redhill, Outram Park, Lavender, Bedok and Pasir Ris MRT stations. The ads are posted on a frst come first serve basis, and the maximum size of ad allowed is A4. The posted ads are removed by a cleaning contractor on the 1st and 15th of each month.

2. Notice boards at Hdb estates in Sembawang, Woodlands and Yishun.

These are free to post by anyone.They are located in the northern part of Singapore. Almost every blks in these estates have a white notice board installed near the letter box area. The surfce area of these notice boards are about the size of six A4 ads. The maximum size of each ad allowed is A5. The ad are also removed on the 1st and 15th of each month.

3. Cold Storage and NTUC Finest stores throughout Singapore.

These notice boards are located inside the supermarkets and your ads have to be submitted to the store manager for review. Once approved, the ads will be pin onto the message board on every Monday evening. The ads are allowed to stay on the message board for one week. The maximum size of each ad allowed is half of A5.

4. Commercial Buildings next to JCube, Jurong East Gateway Road Blks 130- 135.

These notice boards are free to post by anyone.They are located in the western part of Singapore. There is no control over the amount and size of ads posted there. The ads are removed by another advertiser who need to post their ads.

5. Bukit Batok Central, next to bus interchange & West Mall.

These notice boards are maintain by town council in Bukit Batok. They are located in the western part of Singapore. The size of ads to be submitted to the town council for review must be A4 and 10 copies are required. Once approved, the ads are allowed to be displayed for 30 days.

6. Bus stops display panels approved by LTA.

The bus stops are mainly located in west part of Singapore Boon Lay, Jurong West, Jurong East. Some are in east part of Singapore Tampines. The rest are in the north Yishun.

The Importance of Outdoor Advertising

People would agree that advertising is a very important component of business. Well, not even with business. Even in interpersonal relationships, advertisement is still very important. It’s not uncommon to hear a guy’s friend tell a girl how good the guy is, and how they’ll end up very well together. That’s advertising. Friends will always tell a girl that their friend is best for him.

That is how advertising goes. The same arrangement goes for businesses. You would have to tell the world that your business is the best for their needs. They would have to realize that they should avail of your services or buy your products in order to make sure your life goes the way it already is. You should convince people to become your customers or else your business would not make it.

There are many ways to advertise a business. One of them is through print media. One of the most common ways of advertising through print media is to make use of existing publications. In the old ways, businesses relied on newspapers, radio stations and television channels for their advertising needs. These are media that are able to send the message across to a wide audience… at a given time.

You see, the effectiveness of television advertisements depend on the number of seconds or minutes that it has for airtime. It totally depends on the right timing, if the right people are watching at the ideal time. Radio advertisements do the same thing. Newspaper advertisements, on the other hand, rely on the size and placement of the ad to determine its effectiveness. It also depends on what day the ad was displayed on the classifieds section of the newspaper.

You can see now that there is a need for an ad that is constantly being pushed at the attention of its intended viewers. There should be an ad that can be accessed 24 hours a day, 7 days a week, and it should be something everyone sees. That is where outdoor advertising comes in.

Outdoor advertising deals with ads such as banners, and billboards. Recently also there has been a development of a new form of outdoor advertising such as building wraps. However, they all do the same thing: they attract the attention of people. It is different from the traditional advertisements because outdoor advertising can be seen by people all the time. Billboards and building wraps, for example, just sit there without even having someone say anything. The ads are just displayed there all the time.

What makes outdoor advertising advantageous is that they are guaranteed to catch the attention of its audience. Who can resist the charm and attraction that the billboards offer? Whether or not you’re interested in the product, you can still see the outdoor advertisement when you pass by it while you drive your kids to school or on your way to work. Most of the times, this results to a curiosity that can end up having the person buy the product and becoming a customer for the business.

How to Use Social Media to Promote Your Business – 5 Tips to Effective and Accessible Advertising

The internet, particularly the social media sites have become valuable platforms as well as means to reaching customers for various local businesses, as well as national and global corporations. Any business owner should never disregard the great impact of these social media sites in gaining maximum exposure as well as enhance their brand’s visibility.

There are various reasons why you, as a business owner should take advantage of using social media to promote as well as enhance your site, your product/service, or your business brand to the public as a whole. First of all, almost everyone of us is too busy doing something that they do not have the luxury of going place to place just to see or learn about a product/service. Second, using social media is a free and inexpensive way of advertising and increasing your brand’s presence online. Third, it’s a great way to inform new and old customers about new products, improvements, news, promo’s, etc and can give your business more exposure. Fourth, it can be an easier way to gather feedbacks as well as suggestions and comments from your valued customers right from their homes, office, or anywhere they are. Fifth, it’s very accessible so you can make use of social media for business promotion wherever you are as long as you have internet.

To help you get started, here are 5 tips for you to better use social media to advertise your business, brand, product and or service:

1. Always make social media pages and or accounts such as Facebook, Twitter, LinkedIn, Pinterest, etc for you business as this will definitely help increase your brand awareness to the market. Make sure that your page is informative, gives a great description about the business, the products or services, the location and the working hours of your store, website link, contact information, etc. Also think of the answers for the FAQ’s of your customers so that just by looking at your page, they will already have the answer to their questions.

2. Use social media to link back to your site or blog, make sure that you use social media to inform your customers and attract them to go to your site by giving them online coupons or discounts, inform them about new products, and make sure that your site also has a subscription section where they can leave their email addresses so that you can inform them more personally about what’s new in your business.

3. You should also make videos! YouTube is a great way to promote your business by making videos about your products, services or the business as a whole. Having videos can give your customers the opportunity to have a great view about what you’re selling, what you offer, and how it actually looks like. You can also use videos to inform or just make creative video ads for your business.

4. Always update your social media accounts. Always interact with your friends, followers, customers and gather feedbacks, comments, or suggestions about what they would like to see more in your products, what they don’t like, or just simply what they think about your product. Stay interested in your customers lives and they will also be interested in you.

5. Build your reputation. Social media is also a great way to improve your business reputation by giving your own insights, sharing your opinion, expertise, or even just your knowledge. Eventually, as you share valuable information, give good insights and be open to everyone’s opinion you will definitely increase your reputation to the public. Your reputation is valuable, many businesses last long because they have gained the trust and the loyalty of customers who believe in them.

There are various ways to promote your business and social media is just one great area you should consider to build your business especially if you are starting fresh. Many business owners don’t always make this a priority but in fact, it should be. Business and people are changing, changing, progressing and moving forward with technology. And to stay in the game, you need to be social!

Fast Food Advertising to Children

Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is the tactic used to entice our children to want their product. The most obvious media venue is television advertisement. The marketing gurus know how to get into childrens heads and how to get their most wanted response. They know that children can and do influence their parents when it comes to food purchases.

On an average children view over 40,000 commercials a year most of which are for candies, cereals, toys, and fast food restaurants. Fast food advertising to children is not only limited to fast food restaurants. If it is fast and it is food then it is fast food. Its fair to say that fast food advertising is big business. Additionally, trying to curtail children from television viewing is a daunting task particularly since many kids have televisions in their bedrooms. The methods used for advertisement are within the norm for advertising. Businesses spend money to get their product noticed by what should be their target audience. In other words, you’d be hard pressed to find an advertisement on 60 Minutes for Cocoa Krispies just like you’d be hard pressed to find an advertisement on the Nickelodeon Channel for T.D.Waterhouse.

Sneaky Tactics

Children today have more purchasing power, they are the consumers of tomorrow, and because they do influence their parents on purchases it opens a whole new audience for marketers. Children are much more vocal than they used to be and they are not afraid to speak up when they want something. Advertisers call this Pester Power. I call it nagging. In other words, kids aren’t afraid to kick and scream to get their parents to buy something. Fast food advertising to children is all about Pester Power and marketers rely on children to nag the parents rather than market to the parents directly. They know that marketing to children will net higher results. Marketers break Pester Power down into 2 categories. Persistence nagging and importance nagging. Persistence nagging is begging repeatedly. Importance nagging, on the other hand, is what marketers rely on. This is all about providing for their children and the guilt that comes with not being available enough for their kids. There are many tactics used in fast food advertising to children such as toys included with meals and monopoly game pieces. Fast food businesses will claim that this is to provide a more pleasant visit to their store for the parents but in reality it is baiting children to desire fast food.

Internet And Viral Marketing

Fast food advertising to children is not only limited to television. The internet; which is more cost effective and viral marketing have also become advertising venues. Internet marketers know how kids use the net and how popular sites such as MySpace and Facebook are. They also know that children love to click on links. If it says click here – they do. Many websites offer free ring tones and music downloads. In order to get the freebie an e-mail address is required and thus cross promotion campaigns begin creating fast food advertisement to children via e-mail marketing.

We can’t stop fast food advertising to children but we can control the television viewing time. Less time in front of the television as a family could reduce the pestering for fast food and create a more nutritious and healthy family environment.

4 Ways to Advertise Your Astrology Business (The Secret Is to Start for FREE)

Who else is about to launch their astrology, new age or spiritual counseling business? Are you looking for some innovative, unique and profitable places to advertise your services … but do not have much of a budget to begin?

The truth is, as you probably already know … about 85% of all professional astrologers, psychics, mediums, energy workers and new age advisors of ANY kind never make any real money at all.

Post why?

It's a tough, competitive business … and success has much less to do with skill, as it does with strategy. (In other words, some of the most well known dn successful astrologers, clairvoyants and spiritual coaches are the least talented, and some of the BEST, wallow in obscurity forever)

With that in mind, I want to offer you a very simple series of steps you can use to launch your brand and business TODAY, starting from scratch and quite often, getting your first clients in a matter of days.

Curious? Let's take a look at the list below!

1 – Article Syndication. Simply stated, writing articles (like this one) for the purpose of spreading your message around the web is a very powerful way of extending your influence, and building your brand, often to places that you could not reach on your own. Remember, many content directories get millions of visitors a day, and the spiritual, personal development and new age categories are VERY popular as well.

2 – Online Classifieds. Believe it or not, some of my clients have built their entire businesses on the back of Craigslist and Backpage.com. By virtue of their hyper local focus, you can quickly and easily establish yourself as a credible spiritual coach or counselor in your local community with fast, fun and FREE ads that convert like crazy. Remember, even if you only get 2 or 3 responses per ad, and you are running 1 ad a day (which is modest), and get 1 new client for every 3 or 4 calls, you can be earning good money within 10-14 days if you keep it up!

3 – Find hyper local blogs and offer to contribute content

Of course building your own brand blog is important … but so too is finding other local blogs and news sources in your community, and contributing to them. The truth is, 1 blog post in an arts and entertainment or lifestyle section of your online newspaper or community site can generate enough traffic to keep you busy for weeks, months or even years to come. (The secret is HOW you engage the visitors to keep them coming back!)

4 – Start using Tumblr aggressively! Post why? Because it's fun, easy and a creative way to curate content in your niche … and to develop a community of fans, friends and followers who will help you spread your message and grow your audience. In many ways, Tumblr is FAR superior for business than Twitter and Facebook, and yet … not 1 in 50 coaches, teachers, trainers, and "spiritual professionals" have ever used it. (It's also 100% free, and great fun to boot!)

The bottom line?

If you feel a sense of PURPOSE and passion about your ability to help, contribute and offer hope and healing to people of need, you CAN build a hyper profitable, and rewarding business doing work that you love. But DO NOT wait. Instead – if your truly good at what you do, follow the simple tips above, and start getting your first clients, BEFORE they find someone who does not have your gift, instead).

Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.